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With nearly 2 million applications available on the App Store and ever-increasing competition, it is hardly possible to conquer this platform without the support of paid advertising.
However, it's hard to find a publisher who doesn't want to crack the code to maximize organic installs.
Sure, organic traffic is a hidden side of analytics, but A/B testing can provide you with insights into user behavior on app store app pages and their reaction to different elements on the app page. application.
Tips to IMPROVE the organic installations of your mobile applications.
Prioritize the optimization of the first screenshots.
Creating a favorable first impression should become your top priority. This app promotion service can help you with this task.
Less than 40% of visitors to your application page in the app store stay there for more than 3 seconds.
This short period of time is all you have to pique your users' interest.
If you succeed and the visitors to the App Store do not leave your page, they are likely to stay 9 seconds more , since 12 seconds is the average time on the page for users who do not leave it in the first 3 seconds.
This humble data proves once again that app publishers should focus on optimizing the first horizontal (2 vertical) screenshot or video app preview, if they have any.
It's useless to expect users to appreciate how all the screenshots complement each other as only 9% of app store visitors scroll past the second image.
Check if you really need app previews.
Based on the 'time on page' metrics mentioned above, if your app page contains a video app preview, it will be the only item that users check.
On average, videos are not viewed for more than 11 seconds.
Considering that most App Store visitors leave your page within 3 seconds , it is highly unlikely that the first photos of your app preview will convince them of anything.
The vast majority of A / B tests show that App Store pages without videos perform better at this time.
App previews have always been one of the most complicated elements of app pages in the app store and now your need is even more questionable.
So, take time off to make sure you really need to preview the app on your app page before spending time and money creating it.
Also, don't be afraid to remove it if experiments show that this item on the app page impairs the conversion rate.
Check your captions.
After the introduction of closed captions in iOS 11, there was a trend to use call-to-action in them, and for good reason.
In general, CTAs had the power to improve conversion rate by 15-20%.
However, the rules changed, this element of the application page can no longer be classified as new and requires a different approach.
CTAs are no longer conducive to conversion growth. What really matters now is an efficient way to reflect the essence of the application with the help of this short text.
We have seen how even the smallest subtitle change resulted in an increase of up to 23% in CTR.
What helps improve the efficiency of subtitles?
Above all, you should get rid of overly complicated CTAs and phrases (this includes overly technical words, as well as high word combinations).
The more concise the subtitle, the greater the chances of conversion growth.
Another aspect that you should carefully consider is the use of keywords.
It's really important to find a balance between implementing vital keywords and the overall impression your caption makes.
It's great when you can add important keywords without a hitch, but there are cases where it's worth sacrificing for a better conversion.
So it's definitely worth trying to rephrase your CTA captions and give them a try.
For example, if you have a 'Decipher the Hidden Mystery' game, it is better to opt for subtitles like 'Hidden Object Mystery' or 'Hidden Object Adventure.
However, keep in mind that there is no golden scheme that will ensure the success of your subtitles.
Each app, category, and positioning predetermine the style you should use. What works for one game or app can doom another.
Make screenshots your strong point.
Most experiments show that split screen shots are a thing of the past and usually perform worse than simple screens representing a device.
Another curious observation, the customization of the screenshots hardly makes a difference.
Surprisingly, simple screenshots of the app's UI with featured features kick off the "conversion ball" right now.
So try putting the exquisite designs aside for a while and experiment with clear, straightforward images that show off your application.
However, there is another way, but it is quite controversial. You can try following in Uber's footsteps and creating a set of feature-based screenshots that highlight the user experience rather than the app itself.
Use the power of your brand.
If you publish your app under a recognizable brand or if your game is at the top of its genre, don't be shy about experimenting with branded icons.
There are many cases where these brand-based icons work better than feature-based ones.
As long as A/B testing shows that this trend works for your app, you can try implementing a brand image in other App Store apps that you have created.
Not only will it lead to increased conversion, but it will also become a free booster for brand awareness and user loyalty.
On the other hand, it makes sense to stick with the familiar feature-based icons, if your brand isn't that well-known and powerful yet.
When it comes to ASO, it is vital to keep in mind that the App Store is an ever-changing environment.
Trends come and go and it is very important to keep up to date to be on top.
However, it is obvious that not all trends will work their magic for your conversion rate.
This is why A/B testing should become an integral part of your app store optimization strategy.
Remember that no CTR increase hypothesis can be considered good enough for implementation unless thoroughly analyzed and tested.
Only this kind of data-driven approach allows companies to get ahead with their ASO game.
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